The Chairman of the Finance Transparency Forum (FTF) spoke at Monaco’s 55th Festival de Télevision in a high level panel entitled ‘Data is Everything’. The event held under the presidency of H.S.H. Prince Albert II of Monaco, took place on June 13-18 in Monte Carlo.
Sophie Boyer de la Giroday moderated the panel around Big Data in the Content & Multiscreen Experience. The featured panel, on June 16, explored how companies in the TV industry discover, target and engage customers using Big Data and Social Media.
“The experience of consumers and the intelligence of organizations reaching out to ever more profiled audiences have been revolutionized by leveraging digital technologies,” says Sophie Boyer de la Giroday. “Both sides of the game are reaping benefits from the increasing volumes of data becoming available in our hyper-connected society.
‘Big Data in the Content & Multiscreen Experience’ at the Monte Carlo TV Festival on June 16th.
“The era of Big Data and algorithmic processing of information is opening new horizons, with environments becoming smarter, organizations knowing more about their clients and audiences, and consumers being addressed individually, accessing a new wealth of rich and customized information, consumerized experience and direct opportunities of interaction. New business models are thereby developing to support the transition towards a society fostering ubiquitous entitlement to intelligent assistance and services.”
The main focus of the panel was on how data is used to profile and engage consumers, how social media is used for marketing TV and how it is used in the 2nd screen experience, (i.e. when TV audiences furthermore interact with a social media community at the same time on their laptop/tablet or mobile around the program/celebrities). The following focus topics were explored:
- Consumer data platforms: marketing tools to drive content viewing and consumer engagement
- Free TV through advertising (AVOD) or premium subscription (SVOD)?
- Social TV – Enhancing the experience between viewers and content providers through Social Media.
In the TV Industry, ever higher volumes of data are being processed, in particular to support the innovative interaction paradigms experimented. Distributors, programmers and producers are using data for multiple purposes from multiple sources, including online and social networks. In addition to tracking engagement it is also a way companies are discovering who are their customers and how to program to them and reach out to them. All this was discussed in detail during the session ‘Data is Everything: Discovering, Customizing, Engaging Consumers Using Data and Social Media’.
‘Identification, Big Data and Evolution of the Media and Telecom Business’ on September 14-15
Debate on these topics will continue in the United Arab Emirates on September 14-15, engaging a special interest working group at the Abu Dhabi Summit held under the Patronage of H.H. Sheik Saif bin Zayed Al Nahyan (www.sustainability2015.com). An international conference panel on ‘Identification, Big Data and Evolution of the Media and Telecom Business’ will engage speakers from Europe, North America and from the MENA region.
- Media evolution: automatic match-making and programmatic advertising
- New opportunities for brand advertising campaigns using consumer data
- The shift in monetization paradigms and business models for the media and telecom business
“If we look at the big picture, today’s digital society will eventually promote the democratization of Big Data analytics and universal access to intelligent sources of information extracting value from massive amounts of data in the interest of citizens and consumers,” says Sophie Boyer de la Giroday. “New regulations and the advent of independent data intelligence providers will undermine the strategic advantage that organizations with a data monopoly in their specific segment might have previously relied upon. This means the gaping analytical divide is closing with competitors – now able to mine other data sources – narrowing this data intelligence gap. Big data analytics will become key to competition in innovation, productivity and growth.”